VivoMúsica – Branding
The idea was a brand that conveyed the following aspects:
- Minimalism / Refinement
- Modernness
- Flexibility / Dynamism
- Security / Formality / Excellence
- Seriousness (style and tone)
Also, more sensitive aspects such as:
- To live > I feel music > Feel music > Experience music (it’s experiential)
- To be moved by music, to breathe music, visceral
- Vivo > To live, to feel, emotion, experiential
