Latinlingua

VivoMúsica – Branding

 

The idea was a brand that conveyed the following aspects:

  • Minimalism / Refinement
  • Modernness
  • Flexibility / Dynamism
  • Security / Formality / Excellence
  • Seriousness (style and tone)

Also, more sensitive aspects such as:

  • To live > I feel music > Feel music > Experience music (it’s experiential)
  • To be moved by music, to breathe music, visceral
  • Vivo > To live, to feel, emotion, experiential

Branding

Published: 26 March, 2016